Situated at the junction of Westbourne Grove and Hereford Road in the heart of Notting Hill, 90 Westbourne Grove is Valouran’s latest landmark redevelopment in West London.
This mixed-use site will deliver 28 bespoke residences alongside premium retail space at street and lower ground levels, with a Gross Development Value (GDV) exceeding £225 million.
Designed in collaboration with Pilbrow & Partners, the scheme reimagines the existing urban fabric with a blend of retained façades and new-build elements. The development will include a new mansion block, a revitalised mews, and a thoughtfully designed streetscape.
Inspired by the character of traditional London architecture, the homes—ranging from one to four bedrooms—combine timeless elegance with modern comforts.
A key feature of the project is its emphasis on outdoor living, with 93% of residences offering private outdoor space and extensive landscaping to enrich the public realm. Planning is set to be submitted in late 2025, with completion anticipated in 2028.